Linking product display to commercial performance.Standardizing visual display at multiple store locations.Planning the right quantity for store allocations based on space.Optimizing the retail space and improving returns.
When they are shared with the store teams, planograms are used to display the products in their allocated space as planned by the visual merchandiser. They are used by the merchandiser to plan how many facings of each SKU to send to the store as well as the depth, based on the allocated space.
It’s a planning tool used by visual merchandisers and merchandisers ahead of product launches or before floor sets. The ultimate goal of a planogram is to maximize sales per square foot (SPSF), while also allowing for a seamless shopping experience for customers. The planogram is a visual merchandising tool used to plan which products will be displayed in which area & fixture at the retail store.
